PIZZA CAMPERO

Pollo Campero is an international fast food chain, with branches in Guatemala, Central America and the US It is a brand with history and highly valued by the public that consumes its products.

For the launch of its new Pizza Campero product, the brand faced the challenge of presenting a new product with a unique flavor, aimed at a younger audience and telling a new experience.

Through illustrated packaging, a product is presented in a cheerful way, far removed from the classic “pizza” universe. A special packaging of the brand, which speaks of the flavors and moments shared through Pizza Campero.


Project created for ROCKNROLLA + The Lab

ROLE
Art Direction
Graphic Design
Illustration

TEAM
Creative Direction Federico Aunchain, RocknRolla + The Lab