VIVAI BUENOS AIRES

Art direction campaign for VIVAI, a design and interiors brand with stores in Montevideo, Punta del Este, and Buenos Aires. For the opening of its new store in Buenos Aires, the brand needed to be relevant to an audience with design experience.

The campaign concept was "VIVAI has arrived" in Buenos Aires. For this, the images sought to represent the "unveiling" of some of the designer pieces that the brand would bring upon its arrival in an attractive and visually elegant way.

Thus, the way to showcase this concept was to reveal the brand's arrival through its products, presenting them in an aesthetically pleasing and visually artistic way under the slogan "VIVAI has arrived."

ROLE
Creative
Art Direction
Graphic Design


TEAM
Bruno Petcho, Ogilvy & Mather

Photography
Domino Photo