THE APARTMENT

Brand identity for “The Apartment,” exclusive residences, hidden from view and located in the most remote and interesting locations on the planet, specially selected. Close to cultural and cosmopolitan sites, residents are surrounded by history, culture, or bohemian vibes, depending on the city or country where they are located.

The brand identity is developed in relation to the city and the history of the place. From the color palette related to the area where the residence is located to small details on the stationery that indicate the location, or quotes related to the brand's philosophy, all these elements reinforce the concept of exclusivity and mystery.

“The Apartment” are not just places to stay and blend into the local culture; they are also places to live an experience.

ROLE
Creative
Art Direction
Graphic Design