SUBWAY

Graphic design identity for annual english courses of INC English Services an english institute in Uruguay (now Learninc a english learning online platform).

Learn English isn´t something it happens inmediately, it takes time because is a process of learning. Like a train which stop in different stations until arrive to the final destination, we move forward through traveling to the next level of expertise and knowledge. For this reason I´ve took the Subway Map as a creative and visual concept, because the subway is an important and recongizible element of the identity of US or UK for who goes to learn english.

Creating a Subway Map as main visual image the brand identity was developed in different media, where the streets, stations and lines are the different goals through the study of language until our final destination "Learn English".

ROLE
Creative
Illustration
Art Direction
Graphic Design