SOL

SOL is Uruguay's first internationally certified free-range egg brand, chosen by restaurants and chefs who care about having a natural, quality product in their kitchens. The project included developing the brand name and identity, and finally, a packaging design that reflected the product's quality.

The goal was to break away from the category's clichés and opt for a clean design that conveyed the brand's concept, the foundation of the product's quality promise.

ROLE
Art Direction
Graphic Design
Illustration


TEAM
Creative Direction Martin Carrier

RECOGNITION
LAD AWARDS WINNER 2019