SOL

SOL is the first brand of Free Range Eggs from Uruguay, internationally certified, chosed for restaurants and chefs who care about having a quality and natural product in their kitchen. The project included develop the name of the brand, the brand identity, and finally reflect in the packaging design the quality of the product.

It was sought to free itself from the clichés of the category, turn to a clean, a design that transmit the concept of this free hen, in its natural form of free grazing, which is the basis of the quality promise of the product.

Role
Art Direction
Graphic Design
Illustration


Creative Director
Martin Carrier

Recognition
LAD AWARDS WINNER 2019