PISO 40

Brand identity design for PISO 40, an exclusive executive club based in Montevideo, located on the 40th floor of the World Trade Center. The club is a meeting point for members and also hosts various business activities.

The concept for developing the brand identity was to reflect this exclusivity, given the club's physical location, located at the highest point in Montevideo, and also the exclusivity of its members, many of whom are top-level executives.

A sober and elegant design, combined with a simple and minimalist execution of its materials and spaces, gives those who belong to the club the experience of being in this exclusive place.

ROLE
Creative
Art Direction
Graphic Design