LOVE APPTUALLY

Love Apptually is a film directed by filmmaker Shalini Kantayya, which explores how dating apps affect the way we relate to each other and explores the not-so-"Cupid" background behind these companies.

For the visual identity, the main concept revolves around the visual codes of phones and dating apps, such as the film's logo, which uses the phones' sliding bar as a support for the immersion of love in technology.

Other materials, such as the poster design or the website, follow the same line, using a frame in the shape of a smartphone as a key visual element to emphasize this concept.

Film Coming Soon

ROLE
Art Direction
Graphic Design
Illustration
Typography


Photography Javier Vela