CROCO KIDS SS 19

Art direction and design for Croco Kids, a children's footwear brand, and its seasonal collection. Imagination is present in every child, in their games, their conversations, and their vision of the world.

Everything around them is part of them and their world. A room can be a planet to explore, a toy their faithful friend, a table a castle, etc. They are the protagonists of all these adventures, and the footwear must be prepared for each one.

Reflecting this imaginary world was the main concept for creating the seasonal campaign, and conveying that, together with them, CrocoKids is "Ready for Adventure."

ROLE
Creative
Art Direction
Graphic Design
Illustration


Photography Rafael Lejtreger