TEAM PLAY

Guyer&Regules is the most important law firm in Uruguay with national and international clients and each year the firm sends their clients a marketing piece as a gift which shows the firm in a innovated way.

For the 2019 edition the main concept was “Team Work”, and to show this we took one of the most recognizable elements of Uruguay’s identity, the football, a “Team Work” sport by excellence. This element served as the basis to develop the concept and create a perfect piece, a “Soccer figurines album”.

The material not only allowed the firm to present itself in a playful and memorable way to its clients, but also, in its creation process, helped connect and solidify its members across the firm's various areas.

ROLE
Art Direction
Graphic Design
Illustration
Typography


TEAM
Creative Direction Andrés Guidali
Photography Gabriel Chouy

RECOGNITION
LAD AWARDS WINNER 2021